Direct Sales and Marketing in Dentistry - Investing in the Long-Term Security of Your Practice

Direct Sales and Marketing
Perhaps now, more than ever, it is crucial to spend wisely. And yes, Direct Sales and Marketing is money well spent, even in Dentistry. Keep in mind, that marketing is more about the long-term security of your business than the short-term effects, though short-term effects can be sizable if true direct marketing efforts are new to your practice.

Building lasting referral relationships around town takes time. Successful practices know that relationship building and relationship management, in person, is the most effective method. This means employing a good old-fashioned Marketing Rep, either part-time or full-time. If a full-time commitment scares you, consider hiring someone full-time for 6 months, with a plan to reduce to half-time from then on. This can work quite well if the marketing rep. does his or her job the first 6 months.

Read the rest of this article